Twitter tests Reddit-style upvote and downvote buttons
In this group, the upvote would count as a "Like," Twitter said. Twitter clarified to TechCrunch that only a small number of testers will see these options appear in their Twitter iOS app, and users' votes will not become public. The goal with the test is to help Twitter to learn what sort of replies users find most relevant during their conversations, which is something Twitter has studied for some time. According to Twitter user researcher Cody Elam, past studies determined that users believed replies that were informative, supportive, positive and funny were the "Best" types of replies. Some of the best replies wouldn't surface quickly enough - an issue Twitter hopes to be able to address with an upvoting and downvoting feature. If Twitter were to act on this information to actually rank the replies, it could make it easier and more enjoyable to read longer Twitter threads - like those that follow viral tweets, for example. This isn't the first time Twitter has shown interest in other types of engagement buttons beyond the Like and Retweet.