Social media influencer/model created from AI lands 100 sponsorships
On September 10, Baek Seung Yeop, CEO of Sidus Studio X that created 'Rozy,' the newly rising blue-chip in the advertisement industry, explained, "These days, celebrities are sometimes withdrawn from dramas that they have been filming because of school violence scandals or bullying controversies. However, virtual humans have zero scandals to worry about." 'Rozy' is a virtual human that was created Sidus Studio X last year in August. CEO Baek said, "We have advertised twice already this week alone and now we have eight exclusive contracts," and continued to explain, "She has landed more than 100 sponsorships now, but we have not been able to process them yet." In regards to Rozy's visual, CEO Baek explained, "We didn't use a specific person as the model to her look. The MZ generation does not like to hide their flaws nor reveal their flaws. We didn't take western beauty as the beauty standard either." As CEO Baek said, the reason for the popularity of virtual humans is that there is no fear that advertisements will be suspended due to unsavory privacy scandals after the AI model is selected as the advertising model. The location and scene can be created through computer graphics, so the virtual model is not limited in time and space, and unlike real people. The other advantage is that period in which the model can be active is very long or eternal because the virtual human doesn't get sick or grow old.