Why does NBC make it so difficult to watch the Olympics?

Apparently the opening ceremonies were broadcast live last Friday, around 7:30 PM, which is kind of weird considering that would be 8:30 AM in Tokyo. Surely such a big spectacle would be "Streaming" on YouTube live, CNN's website, NY Times and the Olympics main website as a teaser for the next month of Olympic programming. Does anyone care about the 2016 Rio Opening Ceremony which was streamed live on Youtube to 6 million views? Even 2012 was live streamed live. The Olympics marketing team did a great job at planting stories about Serbian 3x3 basketball in both the Wall Street Journal and NY Times. So how can I follow the action and ideally watch some games? I'll be honest, even under best case scenario, I don't see myself watching more than a few hours total. It's not a choice between watching NBC and FOX. It's watching NBC or streaming any shows or movies from your curated Netflix steam or playing video games seamlessly downloaded to your console, or endless social media feeds.