Build your fanbase using the K-pop method

For years I've analyzed how people, groups, and companies build fandoms, and there's no one in the world better at this than K-pop bands. K-pop fans are devoted on a whole other level, and they are legion. There are virtually no barriers to becoming a K-pop fan. Quiz: Fans of different K-pop have their own fanchants. Each fandom has a name, and it's a big moment when a new band gives its fans their collective name. The ability to snowball fandom by bringing people on a journey is something K-pop has in common with its polar opposite: MMA. Look at the reality show The Ultimate Fighter, starring fandom-building genius Dana White. In its very first season, the show made interest in MMA and the UFC explode, by showing the process fighters go through to train and compete.