Build your fanbase using the K-pop method

#107 · 🔥 198 · 💬 115 · 2 months ago · lulu.substack.com · cjbest
For years I've analyzed how people, groups, and companies build fandoms, and there's no one in the world better at this than K-pop bands. K-pop fans are devoted on a whole other level, and they are legion. There are virtually no barriers to becoming a K-pop fan. Quiz: Fans of different K-pop have their own fanchants. Each fandom has a name, and it's a big moment when a new band gives its fans their collective name. The ability to snowball fandom by bringing people on a journey is something K-pop has in common with its polar opposite: MMA. Look at the reality show The Ultimate Fighter, starring fandom-building genius Dana White. In its very first season, the show made interest in MMA and the UFC explode, by showing the process fighters go through to train and compete.
Build your fanbase using the K-pop method



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