Bruce Willis denies selling rights to his face

Bruce Willis's agent has denied reports that the film star has sold the rights to his face. A representative of Deepcake said only Willis had the rights to his face. "Two-time Emmy winner Bruce Willis can still appear in movies after selling his image rights to Deepcake," the story reads. "Bruce Willis has become the first Hollywood star to sell his rights to allow a 'digital twin' of himself to be created for use on screen." said the Telegraph. What is true is that a deepfake of Bruce Willis was used to create an advert for Megafon, a Russian telecoms company, last year. In a statement from Deepcake, the company said reports that it had bought the rights to Bruce Willis's face were inaccurate. "The wording about rights is wrong Bruce couldn't sell anyone any rights, they are his by default," a representative for the company said.